Once your site is optimised for Search Engines and working well for users, it is time to drive traffic to it through Search, Display and Social Media Advertising.
Google and Microsoft (Bing) PPC Advertising
As a recognised Google Partner Agency, Samphire Marketing is fully qualified to set up, manage, optimise and report on your display, remarketing, Google Shopping and search pay per click (PPC) campaigns with Google. We also work on Bing and other channels as appropriate for your brand. These campaigns are aimed directly at customers who are searching for your product, and close to buying.
Remarketing campaigns on Google, Microsoft and Social Media can target potential customers who have already spent time on your website or otherwise interacted with your brand – and these campaigns offer high conversion rates for relatively little cost.
If you prefer to manage your campaigns yourself, we are always happy to set them up for you, train your team up to monitor and optimise the campaigns and then come back in for a health-check once a quarter or when you need anything new added.
Facebook, LinkedIn, Instagram, TikTok and other Social Media Advertising
For businesses, Social Media is now pay-to-play. To be seen, you need to be running paid advertising campaigns, alongside your organic posts, videos and other activity. Our experienced team will select exactly the right targeting for your brand, using the thousands of options available for reaching the users who are most likely to feel positive towards your brand, and design ads that really drive people to your business. We will also help you develop landing pages that effectively convert those visitors into customers if you need support in that area. We work across advertising and remarketing on the full scope of Social Media channels including Facebook, Instagram, LinkedIn, Pinterest, X/Twitter and TikTok, as appropriate for your business.
As we run the ads, we will monitor and optimise your campaigns regularly to make sure the targeting, wording and design of the ads is as effective as it can be, and give you a full report at the end of the month. We will set up Facebook/Meta Pixels, LinkedIn Insight tags, Google Tag Manager and any other tracking you need to see clearly where your business is coming from.
Search, Display and Social Media Advertising through PPC campaigns will quickly up the amount of traffic to your website and easily demonstrate whether that traffic is converting into sales. Alongside your organic SEO and PPC, Paid Social Media ads are essential for any business competing in a crowded market. If you haven’t run any yet, it is time to give it a go.
Get in touch now and we can advise on which channels and activities might work best for you, and how much you should spend to see the impact you need.
