Don’t Give Things Up – Take Up Something Positive!

This year, think positive. Say no to saying no.  Don’t give things up. Take up something good instead. Alongside the regular exercise, healthy food, fresh air and amazing work-life balance we’re all aiming for, here are a few marketing resolutions to consider for 2025.

1. Use Your First Party Data – Thanks to e-privacy and the many changes it has brought to how we target people with marketing, your customer lists and other first party data is crucial. If you have customer data, and you have permission to market to those customers, make sure you are using it in your Google Ads, Paid Social Media and anywhere else you are setting up targeting, retargeting or lookalike audiences.
2. Check Your E-Privacy Settings – You probably do have this sorted by now but if you don’t have a strong Cookie Management Platform in place, and your website is not compliant with Google Consent Mode V2, now is the time to find out what it is and sort that!
3. Freshen Up! – We tend to be all over our Social Media channels, but when did you last update the content on your website? Take a good look. Start with the main landing pages and if they are OK, dig around a bit in the lesser-visited parts of your site. If your terms and conditions are six years old, you still have a link to the Twitter feed you long ago abandoned and you look considerably younger in your head shot, it might be time for a refresh.
4. Make a Plan – After a few rollercoaster years with COVID, economic ups and downs and political changes, it’s been easy to “go with the flow” and ditch any kind of business planning process. 2025 may well be a calmer year, so take time to review your recent activities and set a plan for the year ahead. Think about how much you are going to spend on your marketing, which channels you should focus on, who your main audiences are and what your messages need to be. Draw up a budget and timeline of activities for at least the next six months. You can always flex the plan if you have to, but if you start with one, at least you won’t end up agreeing to some crazy ad package just because the sales person calls you at a vulnerable moment.
5. Learn About AI – If you’ve been hiding from all the ways AI could, depending on your outlook, either help you or steal your job, get your head out of the sand and do some exploring. You may find AI can take away a chunk of the duller, more repetitive tasks you really don’t enjoy, and help inspire you to be more creative with the ones you do.  Take a course. Explore some blogs. Just sign into some tools and give it a go. Even if all you do is create a fabulous image of a Springer Spaniel surfing a giant wave in Hawaii, you’ll have fun.*

Hopefully there is something in there that floats your boat for the year ahead. The good news is that we can help with all of these, so if you need a bit of a coach to help you put your resolution into practice, you know who to call.

Happy New Year

Sam and the Samphire Team

*real life story.